As part of Red Velvet’s festival trilogy, the quintet released their latest mini-album "The ReVe Festival Day 2." To promote the mini-album, they released Umpah Umpah; weird title but anything from Red Velvet is weird. They are promoting under a "Red" concept (bright, playful) but definitely a pure one. I felt that "Zimzalabim" and "RBB" were fusion concepts of both Red and Velvet.
"Umpah Umpah" is bright pop song that features a robotic hook, funky basslines, and strong vocals from Wendy, Seulgi and Joy. As a follow-up, it is definitely a better song than "Zimzalabim" albeit less catchier version. Compare to their summer-theme title tracks, it is a step up from the overly childish "Power Up" but is a less festive, less weird and less aggressive version of "Red Flavor." It also features a melodic chorus that resembles Gabriella Montez’ "Walk Away." The only problem is that it sounds normal for a Red Velvet title track.
I expected nothing as I did not watch any teasers for this comeback. The whole vacation theme of the video reminds me of KARA's "Go Go Summer" and "Thank You Summer Love." Typical from a Red Velvet music video, it still features surreal imagery but with a few dark symbolism. I also loved the creative use of materials as waters especially when Irene was swinging, the water glossed up. The plot where Seulgi tried to fix the antenna was hilarious. Overall, the outfits were pretty for the girls and they look distinctive in the video. Irene shined because she appeared to have enjoyed making the music video.
Song: 7.5 out of 10
MV: 9 out of 10
Overall: 8.25 out of 10